Sustainability – supported by Base4 Innovation

 

Over the coming years we want to put a strong focus on sustainability throughout all stages of our planning and delivery of the Saucony Cambridge Half Marathon. We believe sustainability is much more than recycling and reducing paper – we also want to explore ways we can become more supportive to local businesses, community and charity groups. We will be drawing on the excellence of the team at Base4 Innovation to help us achieve this goal.

 

In 2019 we already have some great initiatives ready to be rolled out:

  • A digital Race Information document only available online meaning we will no longer be printing 10,000 booklets.
  • We’ve done away with the old fashioned plastic goody bag and athletes will now receive a reusable drawstring bag.
  • Our athlete race packs and goody packs are now a leaflet free zone.
  • We will once again install clothing bins on Midsummer Common, ensuring that any leftover items from the event are donated to Winter Comfort – a Cambridge based charity that runs a day centre for those who are homeless or at risk of becoming homeless.
  • We will endeavour to make recycling onsite easier than ever before. Athletes and spectators will be able to make use of recycling bins and can help by separating waste.
  • We will offer a local priority scheme and work with the City Council to promote the benefits of taking part in the event and leading a healthier lifestyle through running and physical activity, helping to reduce the strain on the NHS.
  • We want to have a clear outline of the financial impact that our event has in Cambridge and to do this we work with Anglia Ruskin University to conduct Independent economic studies.  In the last 2 years the event contributed approximately £500,000 to the local economy.
  • To continue a positive impact for the city we are working with a number of local businesses, restaurants, gyms and services in Cambridge and the surrounding areas to offer incentives to increase visits before, during and after the event. Take a look at our discounts page to see who we are working with.
  • Events such as the Saucony Cambridge Half Marathon are a fantastic opportunity for runners to fundraise and help raise awareness for a charity close to their hearts. Figures from the 2018 race show that over £220,000 was raised for the charities that officially registered through us, although we expect the actual total to be much higher.
  • A large proportion of this total was raised for our headline partner Cancer Research UK.  Cambridge is home to one of their research facilities at Addenbrookes Hospital. To find out more about their work, click here.
  • For the first time, in 2019 we have created a Charity Village to give fundraisers a place to meet others running for their charity; as well as giving local charities a chance to shout about all the amazing work they do in the community.

Keep an eye on this page, as we strive to improve our social and environmental performance we’ll keep you updated with our new initiatives.