Sustainability – supported by Base 4 Innovation

 

Over the coming years we want to put a strong focus on sustainability throughout all stages of our planning and delivery of the Saucony Cambridge Half Marathon. We believe sustainability is much more than recycling and reducing paper – we also want to explore ways we can become more supportive to local businesses, community and charity groups. We will be drawing on the excellence of the team at Base4 Innovation to help us achieve this goal.

 

In 2019 we rolled out some great initiatives:

  • A digital Race Information document only available online meant we no longer printed 10,000 booklets.
  • We did away with the old fashioned plastic goody bag and athletes received a reusable drawstring bag.
  • Our athlete race packs and goody packs were a leaflet free zone.
  • We once again installed clothing bins on Midsummer Common, ensuring that any leftover items from the event were donated to charity.
  • We endeavoured to make recycling onsite easier than ever before. Athletes and spectators were able to make use of recycling bins.
  • We offered a local priority scheme and worked with the City Council to promote the benefits of taking part in the event and leading a healthier lifestyle through running and physical activity, helping to reduce the strain on the NHS.
  • To continue a positive impact for the city we worked with a number of local businesses, restaurants, gyms and services in Cambridge and the surrounding areas offering incentives to increase visits before, during and after the event
  • Events such as the Saucony Cambridge Half Marathon are a fantastic opportunity for runners to fundraise and help raise awareness for a charity close to their hearts. Figures from the 2019 race show that over £300,000 was raised for the charities that officially registered through us.
  • A large proportion of this total was raised for our headline partner Cancer Research UK.  Cambridge is home to one of their research facilities at Addenbrookes Hospital. To find out more about their work, click here.
  • In 2019 we created a Charity Village to give fundraisers a place to meet others running for their charity; as well as giving local charities a chance to shout about all the amazing work they do in the community.

Keep an eye on this page, as we strive to improve our social and environmental performance we’ll keep you updated with our new initiatives.